The Good Pantry, an organic food store to be shortly open in Brooklyn, needed a logo and a series of illustrations to adorn its walls. The client specifically requested an “illuminated” logo – where the letterforms are entwined with various fruit and vegetables. The main thing is for the illustrations to look natural – and modern and fun at the same time.
This objective was reached with very meticulous pen-and-ink illustrations, rendered in different colors. A silhouette variations of the illustrations are used to work with the logo, keeping the same sophisticated coloring scheme.