Fun and colorful cans are truly “delectable”! The packaging has been featured in Really Good Packaging Explained:
Top Design Professionals Critique 250 Package Designs and Explain What Makes Them Work By Rob Wallace, Bronwen Edwards, Marianne Klimchuk and Sharon Werner:
“This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals--each of whom will specialize in the area of product packaging--evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques. ”
We are proud to be featured in this book. Here’s what the authors write about this piece:
MK: Impulse purchasing is a rather useful marketing tool and in that regard, these colorfully smart striped canisters are definitely a strategic asset for a specialty café. It is estimated that as much as 80% of candy and sweets purchasing is unplanned; this eye-catching type built from colored stripes and fluorescent caps ought to attract some of those impulse buyers.