Not all cacao is created equal! This is the motto of Casacao, the manufacturer of high quality natural cacao products. Their goal is catering to health-conscious consumers around the world, as well as supporting local farmers and communities in the process. The logo and the packaging needed to reflect the natural aspect of the product and to convey the message.
The hand-drawn approach was selected for the logo, and as the illustration for packaging. The uniquely rendered drawing of cacao beans is the focus of the branding. The package color scheme was carefully selected to underline the organic nature of the cocoa product, and to look fresh and modern at the same time.